Welcome to part 4 of my copywriting headline masterclass. Previous editions can be seen here:
They laughed when I started blogging
Who else wants to sleep with me?
How a car accident saved my life
Today we are going to look at headline creation technique number 4.
It is very simple, it goes like this:
ARE YOU ______?
Yes, it is that simple!
Some examples:
Are you tired of your job?
Are you frustrated with your golf swing?
Are you ashamed of your tiny willy?
haha.
You get the message.
This technique works well because it targets the reader, it can provoke and it makes you curious. Try it on your next article.
Dean
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