For those of you who have been living under a rock for the past few weeks, you may have missed the news that RadioHead have released their new album “In Rainbows” for FREE. Well, not quite free, they simply let you decide to pay as much or as little as you want. The first time [...]

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Today I am going to share with you a mystery that has been described as: “Hilarious”, “funniest thing to ever get on Digg.com”, “The cruelest thing I have ever seen”. It all started 67 days ago when this story was submitted to Digg.com – NEED A LAWYER?. The article shows a profile page for Michael [...]

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This is another great example of how to create buzz from a creative advert. Unfortunately the image is too big to fit on this blog properly, but you can view it here: nicotine gum advert 

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Certain products can be hard to create buzz marketing ads for. Thankfully, a tampon is actually an easy one. Check out this hilarious advert for proof: Tampon Advert

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Welcome to another lessons from the headline writing masterclass. Today we are going to look at a very simple headline technique. Make a note of it and try it on your site. This is super simple. HOW I _______. It is that simple. Some examples? Sure… How I Made $1 Million in One Month  How [...]

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Welcome to part 4 of my copywriting headline masterclass. Previous editions can be seen here: They laughed when I started blogging Who else wants to sleep with me? How a car accident saved my life Today we are going to look at headline creation technique number 4. It is very simple, it goes like this: [...]

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I was driving home from Madrid the other day and we got stuck in terrible traffic. There had been a really bad accident on the other side of the road, and all the drivers had slowed down to hopefully witness a bit of gore. But alas, Al Gore was nowhere to be seen, and the [...]

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Welcome to part 2 of the The Retiredat21.com Copywriting Headline Masterclass Week All week I will be sharing with you the most powerful headline techniques on the planet. Technique two is the: “Who Else Wants xxxxx?” formula. You can see that I used this headline in this article: “Who Else Wants to Sleep With Me?” [...]

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This week is officially known as “The Retiredat21.com Copywriting Headline Masterclass Week” Ok, I admit, it is not the most catchy of names, but what it lacks in catchyness it makes up for in usefulness and kick-ass-ness. I am not going to explain the importance of a good headline/title. If you don’t already know the [...]

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In George Washington’s days, there were no cameras. One’s image was either sculpted or painted. Some paintings of George Washington showed him standing behind a desk with one arm behind his back while others showed both legs and both arms. Prices charged by painters were not based on how many people were to be painted, [...]

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