Young Entrepreneur Blog

If you own a website then pay attention, as I come bearing some remarkable news…

Google has recently announced that it is showing the search volume data in it’s Google Keyword Tool

That’s right, the tool is getting naked and revealing all of it’s previously hidden info.

What should you know about the Keyword Tool’s search volume statistics?

You can find search volume statistics in the Keyword Tool’s Approx Search Volume [Previous Month] and Approx Avg Search Volume columns. These statistics show the approximate number of search queries matching your keywords that were performed on Google and the search network.

Search volume data can be helpful in several ways:

• Account structure: You may want to create an ad group around a single high-traffic keyword that you find particularly relevant. This would allow you to closely target ad text and a landing page to that term.
• Budget planning: See how much traffic is available to your keywords so you can appropriately plan your budget.
• Keyword choice: Pick the keywords most likely to return quality leads within your budget.

Here are a few more details to keep in mind:

• Search volume fluctuation: Web traffic is influenced by seasonality, current events, and a number of other factors. The level of search volume on your keywords, therefore, is constantly fluctuating.
• Location and language targeting: If you access the Keyword Tool from within an ad group, the search traffic statistics will factor in your campaign’s country and language targeting (if you target a region or city, only the country will be reflected). If you use the standalone or external Keyword Tools, your country and language selections will influence these statistics. Learn about the different versions of the Keyword Tool.
• Match type: The Keyword Tool’s statistics vary depending on your selection from the Match Type drop-down menu. If you select Broad or Phrase, the tool will factor in certain variations of your keywords that could potentially trigger your ads. Learn about keyword match types.
• Date range: The Approx Search Volume [Previous Month] column shows search volume statistics for the last calendar month. The Approx Avg Search Volume column shows average monthly search volume over a recent 12-month period.

In a nutshell, this is huge for any website owner, and I am sure there will be a whole heap of tools being created to take advantage of this data.

It sure is a great time to be a website owner right now.

Enjoy.