Young Entrepreneur Blog

Sherlock Holmes and Dr. Watson went on a camping trip. They pitched their tent under the stars and then went to sleep. In the middle of the night Holmes awakened and exclaimed, “Watson, look up and tell me what you deduce.” Watson opened his eyes, and said, “I see billions and billions of stars. It’s likely that some of these stars have planetary systems. Furthermore, I deduce that there is probably oxygen on some of these planets, and it’s possible that life has developed on a few of them.” Is that what you see? Holmes replied, “No, you idiot. Somebody stole our tent!”

This amusing story actually has a point that can help your website sales.

People focus on what is important to them.

I will explain…

Have you ever heard a story from a friend or family that has been really boring? Well whilst you were being bored to death, the story teller was loving every aspect of the story.

So why is this?

This is because EVERYONE is more interested in what affects themselves.

So when you are writing online you need to reverse this. You need to focus on the reader and NOT yourself.

For example…

Instead of writing.. “Today I learned a great new marketing technique” you should write “Today I will show you a great new marketing technique”.

This will grab the readers attention and make them feel special.

This is one of the golden rules in writing on the Internet. Unless you are a world famous celebrity, it is best to focus the writing to your audience.

Dean